Video marketing really works! At the end of this article we’re giving you a unique opportunity: our End Of Financial Year Promo, allowing you to start the new financial year with more turnover, clients, students, patients or members (depending on the nature of your organisation). First, let’s look at some straightforward research on Video Marketing 1. Companies using video marketing get 41% more web traffic from Google searches than businesses without video The video on YouTube is spotted as relevant and useful content. So any page with a video on it is seen as more likely to be relevant … Read More
Why Robin Wright is more than just a multi-skilled pretty face.
Let’s talk about multi-skilled talents today. If you’re into Netflix content and TV series, you may have noticed that Robin Wright is very multi-skilled and a really well respected actress. But that’s not the point of today’s post. What caught the attention of our team was her role as a Director. Can an Actress also be a Director or an episode? Well, no research has been done into the measurable impact on quality, now that Actors become Directors in big Netflix series like “House of Cards” or “Lillyhammer”, in which Steven Van Zandt not only grabbed titles for Actor, Director, … Read More
Explainer Video Production: Pitfalls and Howtos
Explainer Video production has become an essential part of the video production industry. Short 1 to 2 minute videos you can use on your website and social media, have acquired their position in the ‘marketing toolbox. Explainer videos can be fully animated, or semi-animated (also called hybrid videos), using some real footage in combination with the animated graphics. Explainer Video Production: The 3 common pitfalls 1. Looking at the whole process as a technical thing The pitfall commonly occurring in large organisations. A video for the website falls under IT because it will go on the website. This is when … Read More
Explainer Videos Explained.
If you happen to be launching your own product, your own small business or brand, then you may have had a few conversations on the topic of animated videos, infographics or explainer videos. Some prefer to call them kickstarter videos, or pitch videos. And quite often we’re talking about the same thing. Obviously you want a video that is worth sharing. A video that creates impact with your target audience surely. And, in an ideal world, an affordable production that boosts your brand presence and gives your brand an identity. Now the next element that becomes part of the … Read More
Induction Videos: Ideas. Stories. Impact.
Induction Videos are a key asset for your HR team to tell the same story to new staff over and over again without having to set up a real-time presentation with your key managers. In other words: the comfort of just hitting the play button is one of the biggest advantages of using video for your staff inductions. But there’s more: 1. Ideas: Induction Videos don’t have to be boring. When an induction video is all about motivating and inspiring your newly hired staff member, you might want to have a video produced that really touches the hearts. Or, to … Read More
Get your message across with video!
A great Youtube video description is a relevant description. People who see an exact match of their search query in your video’s description will immediately recognise the relevance and click through.
Affordable Video Production: Choose “wise” over “cheap”
A great Youtube video description is a relevant description. People who see an exact match of their search query in your video’s description will immediately recognise the relevance and click through.
Induction Video: Where to start?
An induction video is a great tool for your HR department. It saves time and money and creates connection between your new team members and the organisation. When you welcome new team members, you want them to get up to speed as soon as possible. And as an HR Manager you will know that it’s not just about procedures and policies. There’s also your company culture, the team spirit and the heart and soul of your business. Induction Video reinvented At MultiMediaMakers we make Corporate Videos less Corporate…And that also applies to Induction Video content. We carefully balance information with … Read More
Perth Corporate Video Production Nurtures Excellence
There are many things that can be said about the Perth corporate video production industry. But the part where we love to the mentioned is the bit about excellence. Over the last 12 months, MultiMediaMakers have raised the bar for corporate video production in Perth by going for more impact. So what gives you that extra bit of impact? Think Visuals. Videos that tell a visual story will hook your audience much better than videos full of long winded speeches and monologues. So for Catalano we visualised the process of data gathering, used to monitor alertness with drivers in Western Australia. … Read More
Marketing Videos That Don’t Look Like Marketing Videos
Is your team clear on what your marketing videos should look like? And are you clear on the difference between a TV commercial, a YouTube pre-roll ad, a promo video and an awareness video? At MultiMediaMakers we love to educate our clients on the correct use of video genres for the right purpose. Why Marketing Videos Are Often Boring The main reason why marketing videos are boring is the “me” component. When your video is all about you, and not about your target audience, they disconnect. Let’s say your organisation is a College. It would be tempting to copy/paste your … Read More
