Video strategies or how to use video for growth Video strategies are everywhere now. And whatever the nature of your business, if you look at your competitors, you’ll see that the consistent use of videos in their online communication, may give them an advantage. In this article I want to share 3 video strategies that work really well, and that create stunning results in the digital space. So whether you’re a one-man-band, a family business or a small business with a few dozen team members, it’s important to be fully aware of how video is the dominating communication tool online. … Read More
Square Social Media Videos
Square Social Media Videos: video reinvented With square social media videos you can create some serious business growth. How would you feel if one of your short videos reached 20,000 people in your local market, just in a couple of days? It’s one thing to publish a short video on social media. The big question is, how do you make sure it creates some impact? Why square social media videos generate business The use of mobile for digital content consumption keeps sky-rocketing as you can see in every new piece of Marketing Research. In a society where people overuse … Read More
Videos for the web: 5 basic rules
Videos for the web have been part of our business reality for more than a decade now, and yet, many Australian businesses still seem caught up in the phase labeled as “we should do video”. That makes sense because only now do we see Digital Marketing slowly becoming part of the academic curriculum in our Universities. Maybe your beyond the “we should” phase already, and then these 5 basic rules for web videos will come in very handy. 1) Videos for the web: Keep them short and sweet When asking for a quote, and considering a short…5 minute video, please … Read More
Video Suppliers: the ultimate checklist to choose and use them wisely
Video Suppliers cover a whole range, from the talented DSLR owner working on school projects…all the way to the experienced cinematographer with 25 years experience. In between, videographers specialise in pure framing, light, journalism, speed, drone footage, sports coverage, documentary or fiction. On top of that, there’s personalities, attitudes and styles. So how do you, as a Marketing Director, make the right choice? Why I believe video suppliers is not even the right term A supplier, or a vendor, as some of the large corporates call anyone who does work for them, delivers a one-way movement of products or services. … Read More
Online advertising and why it shouldn’t feel like advertising.
Online advertising, while becoming more important for local business, needs a fresh approach and can’t just use the formats TV stations use, to interrupt their shows and sell products. That’s because when we search for information, we didn’t ask to be bombarded with sales messages. We wanted valuable, reliable information to come up after a Google search. So rather than creating online advertising content that looks like a TVC, consider these miracle ingredients for your next online video: Information First Imagine yourself in the other seat. You’re searching for content. So rather than an ad, you’d watch an unbiased video … Read More
Business podcasts: the secret marketing weapon
Are you looking for the ultimate way to build rapport with your prospects? The reason you should look into audio or video podcasts is simple: they build rapport. Tone of voice, body language, a lot has been said about it and it boils down to showing your true self, rather than words written by your copywriter. Whatever industry you’re in, would you agree that having a way to simply talk to your prospects, is worth inspecting? That’s exactly why podcasts work. You talk to them instead of expecting them to analyse your website. Yes, more than a thousand words, the … Read More
Pitch video: Australian Success Story in Silicon Valley
A pitch video is a very special genre. Unlike a traditional marketing video, you’re looking at a very small window of opportunity. A select group of people makes a couple of very important decisions after having spent 1.5 to 2 minutes watching your video. We’ll take you through those very important milestone moments, but let’s first watch this example. The Bankvault video just supported Perth based Bankvault Founder Graeme Speak, on his Silicon Valley Tour. BankVault has won its category at the World Cup Tech Challenge in Silicon Valley, beating a range of start-ups from around the world. This is … Read More
A smarter way to capture video at events
To capture video at events has become quite accessible. Experts have flown in, and they are all in one place, so why not capture some of the valuable content and use it for your online marketing? Until recently, the only approach was the “AV Approach”: you would ask your audiovisual supplier to install a camera and capture the entire seminar or the event. The pain? Days after the event, editors would still be milling away hours in the editing suite, assembling bits and pieces into a coherent story. Most probably it would require your presence as a customer, to oversee … Read More
