Video strategies or how to use video for growth
Video strategies are everywhere now. And whatever the nature of your business, if you look at your competitors, you’ll see that the consistent use of videos in their online communication, may give them an advantage. In this article I want to share 3 video strategies that work really well, and that create stunning results in the digital space. So whether you’re a one-man-band, a family business or a small business with a few dozen team members, it’s important to be fully aware of how video is the dominating communication tool online. With each of the strategy, I have also mapped the most common excuses that are used to not use these strategies. You might recognise your own organisation in some of these comments.
Strategy 1: Value Adding Vlogs
Video blogs or vlogs are great to share your expertise. Why would you do that? The more you can publish valuable content in blogs, or in an article supported by a short video, the more your target audience will feel your intention to give value. And that’s where the magic happens. All of a sudden you are miles away from your competitors who behave as frantic salespeople, and you’re seen as the generous provider of highly valuable advice. In the video, you’ll focus on your prospect’s key concern, pain, desire or need. And you will provide advice, just like you would if a friend asked for your professional opinion. In this example, you get chiropractic advice, and get the feeling of being helped or coached, in the comfort of your own home.
Common excuses for not producing blogs: I’m nervous in front of cameras/YouTube is for people under 30/ Nobody’s waiting for my video content / I don’t know where to start /I don’t have the time for this.
Our suggestion: Inspect what would happen if your competitors would overcome these excuses and be the go-to-person in your niche thanks to their successful vlogs.
Strategy 2: Video SEO
This is a cool one. Video SEO is actually an extra benefit once you start using video, provided you do it well. Each little video you produce is an object on YouTube. So if you add the right tags and keywords, even make sure you properly indicate the video’s location, then Google knows this is now a relevant search result. If someone types the keyword in YouTube, your video will pop up. If the video is really well labeled and starts to attract some views, it will also show up outside the YouTube search, as a Google search. And when you embed the video on a web page that has the same keywords, the YouTube video will help you crank up the Google ranking for that page. A bit too technical? Just remember that video objects improve your Search Engine Optimisation.
Common excuses not to do this: I don’t understand Video SEO / Someone is already doing my SEO/ I don’t want to be higher on the Google ranking for my profession.
Our suggestion: Unless you really are privileged to enjoy the rewards for a really well designed business exit strategy, reconsider your Video SEO procrastination today.
Strategy 3: Video Emails
In a universe dominated by Facebook, Instagram, Snapchat and WhatsApp, there’s still a space for good old-fashioned email. Because we don’t run our business conversations on Snapchat, we still have an inbox. And if something is delivered there and it’s not overtly spam, then it means you haven’t unsubscribed from it. One very powerful way to keep engaging with your target audience via email is to make the video the main reason to email someone on your list.
If the video is educational, not too pushy, and providing value, then you’re building the relationship with your contacts, and they are very likely to say yes to receiving your regular emails and videos.
Common excuses not to do this: Email is dead and everyone is on Facebook/I don’t want to spam my network/I don’t have time for this.
Our suggestion: Inspect when you last decided not to read an email but also not to unsubscribe by fear of missing out.
So start applying those 3 really powerful habits for your Business today. We will be happy to consult, train and implement your own strategy, whatever the size of your organisation. Just hit the contact button and let us know how we can help.
Kris Borgraeve
Latest posts by Kris Borgraeve (see all)
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