Web video production has become the centre of the video industry, because almost any type of content we produce, share or consume goes online. And that’s why MultiMediaMakers, since 2005, specialises in web video production tailored to this specific process.
Did you know that the average attention span of online video changes every year? Research shows that it’s now under a minute for many “business-to-consumer” topics.
If your web video production is aimed at a specific target group though, and it’s covering really relevant content, then having videos online that are up to 2 minutes in length, is still ok.
Just bear in mind that the longer your video, the bigger the chance you are wasting resources on content that will never be watched.
This example is part of a modular project for Juniper in Western Australia. The total project is shown as an induction video for new team members and is 20 minutes. The story-board uses various modules
which are, each in themselves, a standalone web video.
This is where a specific approach for web video production allows you to kill 2 birds with one stone: your short clips can be used on social media and generate traffic to your brand. And the
compilation of clips can still be used as a traditional corporate video in a meeting or an induction session.