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Portfolio Don't Wait For The News. Be The News.

Don’t Wait For The News. Be The News.

Kris Borgraeve24/11/2015 Health, Industry, Video

The Mining, Haulage and Transport leader Catalano, based in Hazelmere, has positioned itself as a pioneer in various ways. Their corporate culture, for starters, focuses on people, and they are really walking the talk. Their proactive policies on alertness and fatigue management are second to none. And now they have taken their positioning to a whole new level by telling their story to the rest of the industry decision makers.

The Story
The story they wanted to convey in a video is about their use of Smartcap technology to monitor the alertness level of drivers. Real data, and attention for the real people who drive heavy vehicles…and all of us crossing these heavy vehicles on Australian roads in the other lane. The video shows how Catalano continuously monitor alertness levels, making a firm commitment to take responsibility and to raise awareness.

Awareness Documentary
The format we chose stays away from traditional corporate videos. We chose to walk our talk and proposed to make this corporate video less corporate. The result is a documentary-style story that makes you more aware of alertness and this innovative way to gather live data. The idea is that an industry leader like Catalano didn’t want to wait until it became a news story. It chose to take the initiative and to share the news in a palatable format.

MultiMediaMakers uses broadcast journalism and advanced marketing consultancy to position your story and your brand. Please get in touch to discuss your business news and your video PR Strategy.

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Kris Borgraeve

Kris Borgraeve

Director at MultiMediaMakers
Radio and TV-Director, Master in Audiovisual Arts, Communications Consultant, Journalist and Video Strategist, Kris loves to combine broadcast and online publishing to connect people, brands and organisations.
Kris Borgraeve

Latest posts by Kris Borgraeve (see all)

  • Video Strategies to Grow Your Business - 01/04/2017
  • Square Social Media Videos - 27/11/2016
  • Videos for the web: 5 basic rules - 29/09/2016

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Meet Our Video Strategy Consultants

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Content Marketing isn't a buzzword to us. It's a fancy word for publishing valuable information so your prospects trust you. We combine over 25 years in broadcast journalism and 10 years in online media content to build your strategy. We help Schools and Colleges reach out to their communities with powerful YouTube strategies. And we use video journalism to create compelling documentaries for the Health Industry. Our blog is a great Learning Zone for anyone who loves getting inspired on the topic of Video for Business. Enjoy, and please get in touch if you have any questions.

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