The Mining, Haulage and Transport leader Catalano, based in Hazelmere, has positioned itself as a pioneer in various ways. Their corporate culture, for starters, focuses on people, and they are really walking the talk. Their proactive policies on alertness and fatigue management are second to none. And now they have taken their positioning to a whole new level by telling their story to the rest of the industry decision makers.
The story they wanted to convey in a video is about their use of Smartcap technology to monitor the alertness level of drivers. Real data, and attention for the real people who drive heavy vehicles…and all of us crossing these heavy vehicles on Australian roads in the other lane. The video shows how Catalano continuously monitor alertness levels, making a firm commitment to take responsibility and to raise awareness.
The format we chose stays away from traditional corporate videos. We chose to walk our talk and proposed to make this corporate video less corporate. The result is a documentary-style story that makes you more aware of alertness and this innovative way to gather live data. The idea is that an industry leader like Catalano didn’t want to wait until it became a news story. It chose to take the initiative and to share the news in a palatable format.
MultiMediaMakers uses broadcast journalism and advanced marketing consultancy to position your story and your brand. Please get in touch to discuss your business news and your video PR Strategy.