Event Video Production is easily confused with a commodity called “audiovisual services”. The difference lies in the details. Do you really need a 2 hr video file capturing the entire event? Or do you need a well made summary that is palatable for your target audience? We believe event video production is still about telling a story. It’s not about asking your community to sit through 2 hrs of video content after the event. This is why we use television style formats to summarise an event. It could be a dynamic edit, containing the highlights of your event. Or it … Read More
How to produce authentic video content?
Authentic video content has become the number one objective for anyone implementing a content marketing strategy. Once you have decided to get serious about your video marketing strategy, zillions of new questions arise. Where to start? How to convince your boss you need a budget? How – in case you ARE the boss – find a budget? The key question we can help you with is: How do we make sure you produce authentic video content. So you’re not wasting resources on “noise” or low cost and cheap looking video. Even in the context of Perth mining companies, we managed … Read More
Aerial Footage Production Perth
Aerial footage production can increase the impact of your corporate video simply because it adds perspective. The bird’s eye view we get from a drone or a helicopter often adds drama and value. Don’t overestimate aerial footage production Quite often aerial imagery is seen as a nice-to-have extra. Because you can. Having produced hundreds of videos with and without aerial vision, I’d say it only deserves to be your priority in a few particular situations. When your content specifically talks about the overview, the view from the air. When your content is linked to geography, the bigger picture and situating … Read More
Education Marketing
Education Marketing is very different to other types of marketing, because of the strong emotional attachment we have when it’s about our kids. As a parent you don’t pick a school for your son or daughter with the same level of consideration you would apply to purchasing a new vacuum cleaner. With that in mind, Marketing Directors in private or public schools know that you need a special approach for your education Marketing Campaigns. Why we chose to specialise in video for Education Marketing At MultiMediaMakers Perth, we build on over 20 years in broadcast journalism. And that makes us … Read More
School Marketing in the YouTube Age
School Marketing is becoming a more and more competitive niche. With the pressure on Perth based private schools increasing after the decline of the mining boom. And also because online media keeps expanding. So where do you start, when you want to make your school’s marketing plan effective and competitive? School Marketing in the YouTube age evolves around using the most powerful online format: video. There are a number of ways to react to this evolution. Sticking our head in the sand is definitely not the most productive one. Asking the school’s IT-Manager to buy a video camera isn’t either. … Read More
