Shoot your own video content using your iPhone

Els Van de VeireBlog articleLeave a Comment

At MultiMediaMakers we love making videos. And we love working with our customers to produce videos that create an impact. Some of our prospects can see that and simply haven’t secured the budget yet, to get started. Compare it with a burning desire to get into the property market, and being in a situation that forces you to rent. With video it’s a bit similar, so don’t panic! Here’s a list of tips and tricks, to get started Making Your Video on an iPhone. 1. Location A video may look amateurish simply because there’s not enough light. So when you … Read More

Ideal video length? What about it?

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We often get questions about the ideal video length. So here we go. There is no real golden rule for it, as every business and therefore every message for its target audience, is different. We are lucky to be able to tap into heaps of experience, so we know what works well. And the answer to that big question is simple: the shorter the better. This is the field of statistics and up-to-date research by Nielsen and YouTube, showing us exactly how our attention span for online video content keeps shortening. The next question that pops up: “What does short … Read More

5 ways to overcome camera shyness

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We video heaps of people. Some of them will deliver their message with full intention, without any hesitation. Other people need multiple takes, coffees and/or cupcakes to get their messages across. Now fortunately there are a couple of powerful tricks to overcome camera stress. This is what we tell our clients and how we coach them through the process. 1. It’s ok. It’s ok to feel nervous. You’re a spokesperson for your company, not a professional actor. If we start by accepting the fact that we are nervous and stressed about it, then we are no longer resisting it and … Read More

Filming on iPad: If Apple can do it…

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Filming on iPad has become a good alternative to filming on a smartphone. There are a few reasons why filming on iPad is actually not such a bad idea. Of course it’s no competition for video production services executed with broadcast quality equipment. This is a workflow you would develop for “user generated content”. Let’s say you’re a School Marketing Director and you want your students to bring you usable footage of this awesome school trip to Edinburgh. Filming on iPad then becomes a very clever way to gather content and to engage your students. Check this out: Apple has … Read More

5 reasons why nobody is watching your video content

Els Van de VeireBlog article, Video SeoLeave a Comment

You have made a video, or had it made by a production company, and then you have published it to YouTube. But nobody is watching it… Does that sound familiar? Here are 5 common reasons why videos never reach any significant audience: 1. Where is your video? If you want people to watch your video, don’t hide it somewhere deep inside your website. When it’s on the front page, and then appears in a footer or a sidebar on any other page, there’s a much bigger chance of it being watched. Show it, don’t hide it. 2. No clicks on … Read More

How to optimise video for search engines?

Els Van de VeireBlog article, Video SeoLeave a Comment

When you’re in Marketing or Management, you would probably know how essential SEO or Search Engine Optimisation is for your website. The same goes for video optimisation. If you want your videos to show up nicely in Google search results, there are a couple of tricks you can apply. The result: your video will be found and it will be shown with a nice, fancy thumbnail. Here are 6 tricks to optimise video for the search engines. 1. File name When saving your video, choose a keyword friendly file name. Let’s say you’re a juice bar in Perth. Save your … Read More

Video on Twitter

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So what’s all the fuss about Video On Twitter? Soon we will have forgotten this milestone. But 2015 was the year when Twitter (also) became a video platform. We used to know Twitter mainly as a social network for microblogging. That changed in 2015. After Twitter’s take-over of Vine, a “micro-video” company, the next logical step was to grow in the direction of video. Twitter has now taken it to the next level, by launching its own native video player, similar to YouTube. The below is what we wrote about Video on Twitter in early 2015: It now looks like … Read More

Perth Videographer Tribe Threatened With Extinction?

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Perth Videographer

If you’re looking for a Perth Videographer, chances are your search is a tough one. In recent years, if you were a Perth Videographer you would be very tempted to move interstate and look into job opportunities with our national broadcasters or agencies in Sydney and Melbourne. Editing is often misunderstood as a merely technical skill, the ability to find your way around an editing software application. That’s also because some of us have experimented with stitching together footage on a tablet or a computer. Editing is actually applying the grammar of visual story-telling, film, broadcast. And it can be … Read More

Viral Video Production Perth: Myth or Reality?

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viral video production perth

In your search for viral video production Perth, you may be hoping to find a business that can guarantee the viral impact of your next marketing video. I’m going to stop you right there. Although we produce high impact, we are also quite clear about “viral” being a rather vague buzzword that might create the wrong set of expectations. It’s essential to focus on the overall feeling a single viewer will get when they watch your video. Is it an experience you want to share with one or more people? This means we’re aiming for a particular feeling. And that’s … Read More