School Marketing is becoming a more and more competitive niche. With the pressure on Perth based private schools increasing after the decline of the mining boom. And also because online media keeps expanding.
So where do you start, when you want to make your school’s marketing plan effective and competitive?
School Marketing in the YouTube age evolves around using the most powerful online format: video. There are a number of ways to react to this evolution. Sticking our head in the sand is definitely not the most productive one. Asking the school’s IT-Manager to buy a video camera isn’t either. Establishing a solid YouTube and online video strategy is the right way to prepare for the future. Once your videos are online, they start working for you and their effect only accumulates over the years.
School Marketing is broadcasting. And it’s real estate.
The broadcast side of things is simple. You publish videos, your target audience watches them. You are a channel and you reach a small or a large number of people. The more your abilities to broadcast the right content increase, the more impact you will have.
And then each video you publish on YouTube and on your website becomes a piece of real-estate. Search engines find it, tag it, index it and display it for specific searches. Imagine you have been doing video marketing for 5 years, and over 100 videos are covering various search engine keywords…This is the reason your school will beat a competing College in a Google search.
Created by Communication Experts, not by technicians
Since 2011, MultiMediaMakers has been serving Schools and Universities in Perth with story-driven, high quality news videos. On a monthly or bi-monthly basis, marketing teams can now reach out to their community and share a school story. Penrhos College, Perth College, Scotch College and Edith Cowan University have been using our services to add high quality content to their YouTube channel.
The new Marketing Director
The role of Business Development Managers and Marketing Directors now also involves the co-production of movies. And this turns out to be good fun too! Video is a very rich experience, and a great complement to print magazines and web content.
Our research shows that the impact and benefits of a video are multiple. Schools can now show values instead of only presenting them in a brochure. And when students, teachers and parents talk about your School’s values, it becomes even more powerful. So please hit the contact button and let’s have a chat about your school marketing plan, and your online video presence.
Els Van de Veire
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