Authentic video content has become the number one objective for anyone implementing a content marketing strategy.
Once you have decided to get serious about your video marketing strategy, zillions of new questions arise. Where to start? How to convince your boss you need a budget? How – in case you ARE the boss – find a budget?
The key question we can help you with is: How do we make sure you produce authentic video content. So you’re not wasting resources on “noise” or low cost and cheap looking video.
Even in the context of Perth mining companies, we managed to produce an authentic corporate documentary with Streicher.
We sent 2 senior journalists up North to cover the story of the Macedon Project.
Why you need authentic video content
With so much content screaming for our attention, it’s important to stand out. Yelling louder, adding more flashy banners and making your videos more punchy won’t guarantee that you cut through the noise. So what works best is to tell a true and credible story.
The Power Of Journalism
This is why at MultiMediaMakers we use TV News, documentary and journalism as the core techniques for most of our productions. We ask ourselves what the key messages are, and how we can convey them in a format that the audience connects with. This grammar is well known by journalists and in a subliminal way, we all now the genre because we’re used to watching it.
Our team of senior consultants/journalists have spent more than a decade in international news rooms, producing news content in various languages and across networks. This has given them an in-depth understanding of audiences, media strategies and formats used to convey information to diverse target audiences. It has also given them the unique ability to assess new information in all industries and different layers of society. An ability to truly connect with your unique business story and to convey their learnings in clear, professional and effective media content or strategies.
For more information about the use of qualified and experienced broadcast journalists for your corporate video, call 08 6555 8030.
Els Van de Veire
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