Local ads on Facebook, including Video Later this year Facebook is to roll out its new “Video Ads” service. And it’s a thin line for the Zuckerberg team, since they are keen to still keep their 1.1 billion users relatively happy while tapping into this unused advertising potential. The new video-ad service will show users 15-second clips on both smartphones and desktops, according to unconfirmed rumours. Some brands will pay over $ 2 million USD per day to show up in your Facebook feed and mine. Now since the rumours started, Facebook engineers have been working hard to come up … Read More
Action Video Clips
Action video clips are a very effective tool to get your message across. Sometimes the smart edit of video footage creates a much bigger impact than traditional corporate videos. That’s because as consumers of film, media content and video, we are used to seeing professional work on a daily basis. Consider the use of action video clips for your online marketing When you start putting together a plan for your online presence, video is a pivotal component. Not having content on YouTube means you may be missing out on conversations, on leads and valuable business deals. So when you first … Read More
Best Length for a Corporate Video Production
Promoting your Perth business with a Corporate Video? So you have decided to, or have been asked to inquire about a corporate video? You may have a feel for video and the script may be ready in your mind already. Or you may be daunted about this important choice: what is the best length for a corporate video production? Where do I start? There is an important link between the quality of your video, and the length. Eating more caviar is more expensive than eating more hamburgers. Yet a small amount of caviar can be cheaper than a pile of … Read More
Video Management: The buzz about YouTube Channels
Why YouTube Channels are growing Until recently, having some content on YouTube was enough to make your business stand out. You ticked the box, had your corporate video there and thought you could sit back and relax. With today’s online business culture, it’s worthwhile checking out YouTube’s new features. YouTube themselves have started to push our “video consumption” in another direction, eager to keep engaging with audiences and to offer their subscribers great video experiences. This is why we no longer use YouTube with just one account linked to one channel. Our business can now have various channels with different … Read More
Aerial Footage Production Perth
Aerial footage production can increase the impact of your corporate video simply because it adds perspective. The bird’s eye view we get from a drone or a helicopter often adds drama and value. Don’t overestimate aerial footage production Quite often aerial imagery is seen as a nice-to-have extra. Because you can. Having produced hundreds of videos with and without aerial vision, I’d say it only deserves to be your priority in a few particular situations. When your content specifically talks about the overview, the view from the air. When your content is linked to geography, the bigger picture and situating … Read More
5 Things to Know When Using Video for Business
1. Video is not a bulk volume product Good videos do more than capturing reality and playing it back. Good content is created when a good story uses visual grammar and is executed well from a technical point of view, and also has a good flow. Good energy often comes from the way people are supported to deliver their message on camera. Video is more than pressing the record button, it’s a rich combination of choices, decisions and techniques. 2. Dozens of skills add up to become the end product Choosing a key message is a combination of journalism and … Read More
Video for HR
“Video for HR” might sound to you like “Sunscreen for use in wine cellars” ; rather irrelevant. In recent years though, video strategies for training purposes, training, inductions and recruitment processes have become more and more relevant. The basic application of video for HR The most basic use of video in the Human Resources industry would be a profile video on LinkedIn. We all know that our profile picture on LinkedIn will influence the quality of our connections and conversations. Imagine we could start using the full power of video on our LinkedIn profile, to offer potential future employers, business … Read More
Education Marketing
Education Marketing is very different to other types of marketing, because of the strong emotional attachment we have when it’s about our kids. As a parent you don’t pick a school for your son or daughter with the same level of consideration you would apply to purchasing a new vacuum cleaner. With that in mind, Marketing Directors in private or public schools know that you need a special approach for your education Marketing Campaigns. Why we chose to specialise in video for Education Marketing At MultiMediaMakers Perth, we build on over 20 years in broadcast journalism. And that makes us … Read More
