Promoting your Perth business with a Corporate Video?
So you have decided to, or have been asked to inquire about a corporate video? You may have a feel for video and the script may be ready in your mind already. Or you may be daunted about this important choice: what is the best length for a corporate video production?
Where do I start?
There is an important link between the quality of your video, and the length. Eating more caviar is more expensive than eating more hamburgers. Yet a small amount of caviar can be cheaper than a pile of hamburgers. With that analogy in mind, let’s forget about pricing for a moment and look at the results. After all you want your video to create an impact. You know who you’ll be showing the video, and you know which call-to-action you expect to create results.
How will I know what my audience wants to watch?
Our research, mixed with many external and reliable sources, including Google and YouTube’s creative agencies themselves, shows that we can actually get total clarity about effective video lengths. The graph clearly shows that short videos work really well. So whenever you are in doubt, please bear in mind that the shorter your video, the more focused your budget is being used to reach people. Wasn’t that what we were after in the first place?
UPDATE: 2014
The average length of a corporate video has shortened again. The recommended length sits between 1 and 1.5 minutes.
Kris Borgraeve
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