Action video clips are a very effective tool to get your message across. Sometimes the smart edit of video footage creates a much bigger impact than traditional corporate videos.
That’s because as consumers of film, media content and video, we are used to seeing professional work on a daily basis.
Consider the use of action video clips for your online marketing
When you start putting together a plan for your online presence, video is a pivotal component. Not having content on YouTube means you may be missing out on conversations, on leads and valuable business deals. So when you first design your video strategy and your content marketing plan, think out-of-the-box. Action video clips are simple to make, they reflect the atmosphere of an event really well. And they are easy to share, like, and trigger a conversation on social media. This clip we did with West Coast Futsal shows the power of dynamic video editing.
Think before you film
Whether you film them on a smartphone, or hire a professional videographer in Perth to capture beautiful footage, it’s good to make a story-board. If you know what you want your movie to look like, you’ll make better choices and chances are that you will be using your production time wisely. Remember that cost-effective video production is all about the work you do before you hit the record button.
Professional and smart editing means you use every split second of your audience’s attention well. It requires a lot of skills, experience and creativity, as well as a visual brain, to produce powerful edits like this one. We’re always keen to produce video content that really creates an impact, which is why we love this little action clip so much.
Inspired by this example? Get in touch and request a meeting with the team.
Kris Borgraeve
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