Local ads on Facebook, including Video
Later this year Facebook is to roll out its new “Video Ads” service. And it’s a thin line for the Zuckerberg team, since they are keen to still keep their 1.1 billion users relatively happy while tapping into this unused advertising potential. The new video-ad service will show users 15-second clips on both smartphones and desktops, according to unconfirmed rumours. Some brands will pay over $ 2 million USD per day to show up in your Facebook feed and mine. Now since the rumours started, Facebook engineers have been working hard to come up with a method that makes the ads less distracting. And then there’s the issue of speed, bandwidth use on our 3G or 4G plans when accessing Facebook and watching ads.
Where to start?
What’s in it for you as a business developer, a marketing professional or a business owner? It’s worth gearing your business up for a serious video strategy. With overall markets slowing down in Perth and WA, getting your business at the top of the queue might be wise if you want to convince customers that your business is doing well. Show your product or service in action, make sure there’s video on your website, in your training modules, on your YouTube channel, on your LinkedIn profile and … in your targeted Facebook video ads.
YouTube or Facebook?
The new video ad service will come with improvements to Facebook’s current video technology. We can now embed YouTube videos on our Facebook pages or upload video content directly to Facebook. If video ads are becoming part of our next Facebook experience, then this platform will have to support video that loads really fast and doesn’t consume all our bandwidth. At MultiMediaMakers we have experience with targeted video campaigns, both on Facebook and LinkedIn. The current ad platform allows you to test the impact of a targeted video to your local audience.
Ad production in Perth
Our team of experienced online video producers will assist you define the right budget, prepare your script and advise you on which formats to use for your online campaigns. Please get in touch to explore the use of Facebook Video Ads for your business, and talk to one of our Perth based video consultants to create a customised proposal.
Kris Borgraeve
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