A social media campaign with video has more impact. Research is telling us the same story for years, and yet, many organisations struggle finding the right link between their social media strategy and the use of video content.
Social media campaign content
Picture this. You’re using your index and thumb and scrolling through a social media feed while waiting for your kids to come out of school.
How present are you? How focused are you to digest all this information? You’re possible switched on for about 25% when it’s about processing the information that comes to you in a feed. But if the content has a compelling video, you may spend 2 minutes and have a change of awareness, forward the clip to a friend or even to yourself to watch it in more detail later tonight when the kids are in bed.
Social media, and its density of information, forces us to look at effectiveness and efficiency. And that’s where video is still a leader.
Watercorp social media campaign by MultiMediaMakers
This video is one of a series integrated in a Watercorp social media campaign. Videos like this start with a strong entertainment component.
They also touch on a topic that is relevant and has a general interest. The additional success element is their ability to be watched.
This boils down to broadcast quality story-boards, professional filming and editing work, and compelling motion graphics or video design.
The video is just an object. But there’s more.
Once you have your professional video produced, you can still miss out on the impact that video can create for your brand. That is, if you only position the video on an unattractive page of your website, or on a social media channel with little or no momentum. So when you are are dreaming about your own social media campaign with video, make sure you choose a provider who can design a strategy around the video, and align the story with the overall look and feel of your campaign.
Copy, graphics, video and the style of your social media content should all tell the same story in order to really cut through the zillions of posts we all digest on a daily basis.
Els Van de Veire
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