2 / 424 Roberts Road - Subiaco -Call us: 08 6311 2825. Or send us an email.

MultiMediaMakers Australia

Corporate Video Productions, Animation Videos, Explainer Videos Navigation
  • Home
  • Portfolio
  • Services
  • About
  • Blog
  • Contact
  • Search
  • Home
  • Portfolio
  • Services
  • About
  • Blog
  • Contact
  • Search

Portfolio

Portfolio Social Media Campaign with Video
 

Social Media Campaign with Video

Els Van de Veire19/05/2016 Education, Government, Video

A social media campaign with video has more impact. Research is telling us the same story for years, and yet, many organisations struggle finding the right link between their social media strategy and the use of video content.

Social media campaign content

Picture this. You’re using your index and thumb and scrolling through a social media feed while waiting for your kids to come out of school.
How present are you? How focused are you to digest all this information? You’re possible switched on for about 25% when it’s about processing the information that comes to you in a feed. But if the content has a compelling video, you may spend 2 minutes and have a change of awareness, forward the clip to a friend or even to yourself to watch it in more detail later tonight when the kids are in bed.
Social media, and its density of information, forces us to look at effectiveness and efficiency. And that’s where video is still a leader.

Social Media Video campaign by Watercorp Perth

Watercorp social media campaign by MultiMediaMakers

This video is one of a series integrated in a Watercorp social media campaign. Videos like this start with a strong entertainment component.
They also touch on a topic that is relevant and has a general interest. The additional success element is their ability to be watched.
This boils down to broadcast quality story-boards, professional filming and editing work, and compelling motion graphics or video design.

The video is just an object. But there’s more.

Once you have your professional video produced, you can still miss out on the impact that video can create for your brand. That is, if you only position the video on an unattractive page of your website, or on a social media channel with little or no momentum. So when you are are dreaming about your own social media campaign with video, make sure you choose a provider who can design a strategy around the video, and align the story with the overall look and feel of your campaign.
Copy, graphics, video and the style of your social media content should all tell the same story in order to really cut through the zillions of posts we all digest on a daily basis.

  • About
  • Latest Posts
Els Van de Veire

Els Van de Veire

Creative Director at MultiMediaMakers
Director/Owner, Creative Director, MultiMedia Designer, Journalist and Producer, Els builds on 20 years in broadcast and online media to make the most of every pixel and every second of compelling content.
Els Van de Veire

Latest posts by Els Van de Veire (see all)

  • 3 hats every business owner should wear - 07/04/2016
  • How to write a great YouTube video description? - 03/02/2016
  • How to write a great YouTube video title? - 27/01/2016

Comments

comments

Meet Our Video Strategy Consultants

Meet Our Video Strategy Consultants

Video and Content Marketing Strategies

Content Marketing isn't a buzzword to us. It's a fancy word for publishing valuable information so your prospects trust you. We combine over 25 years in broadcast journalism and 10 years in online media content to build your strategy. We help Schools and Colleges reach out to their communities with powerful YouTube strategies. And we use video journalism to create compelling documentaries for the Health Industry. Our blog is a great Learning Zone for anyone who loves getting inspired on the topic of Video for Business. Enjoy, and please get in touch if you have any questions.

Let’s Talk About Your Perth Video Production

Got inspired? We look forward to serving you a cuppa in our Subiaco studio office.

Please get in touch:

Multimediamakers
255 Hay Street
6008 Subiaco WA (PERTH)
08 6311 2825

Categories

  • Action videos
  • Animations
  • Blog article
  • Corporate videos
  • DIY video workshop
  • School Videos
  • Training Videos
  • TV Commercial
  • Uncategorized
  • Video Seo
Toggle the Widgetbar

© 2016 | this website has been made with love by MultiMediaMakers | terms and conditions