What makes a promotional video stand out? We believe it’s a combination of creative and well produced footage, edited in a smart way, combined with stylish animated graphics. This promotional video is for LinkPADD, and frankly, it’s a tool every business should use.
The video combines the two major building blocks: footage with “animation style graphics”. It’s a perfect way to visualise your concept and to give your product or service a compelling identity.
Promotional video integrating 2 styles
A promotional video integrating real footage and motion graphics is the perfect format to simplify complex stories. When we had our initial talks with LinkPADD’s founder, we talked for hours about the vision behind the app. Our mission was to summarise LinkPADD’s concept and functionality in 80 seconds. Now that can be really hard without the use of graphics. So we integrated animation style graphics into the promotional video.
We chose to start the video with real footage. The video compares the well organised leader to the unorganised one. The footage helps to make the viewer identify more when we show a real character, rather than an animated character.
So it’s a concept that we created after many considerations for this particular project. And that’s why all our packages include Pre-Production (or call it consultancy if you prefer) starting with a bunch of questions and ending with an approved story-board.
What does that mean for you?
When you’re looking for a video producer, ask yourself what would be needed to make your video congruent with you company’s style and image. Is your company a professional business with an impeccable image? Does your organisation’s product or service meet the highest standards? Do you expect the highest standards when your business needs a product or service? If the answers are yes – yes and yes, then high quality motion graphics are essential for your video. Whether it’s animation style or television broadcast style, a promotional video with high end graphics will represent your company’s image really well. And it will result in a bigger impact and Return on Investment.
Interested in LinkPADD? Go to the official website.
More questions about motion graphics and promotional videos? Our consultants are looking forward to your call. 08 6311 2825 We’re located in Perth but we work in all Australian capital cities.
Els Van de Veire
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