STEM is the acronym for science, technology, engineering and mathematics, and is a priority area at Penrhos. That’s why we made a documentary about it. In this video we showcase the importance of the STEM Program for the College.
When the customer told us about the importance of the Penrhos College Stem Program, it was obvious that this story was of great value to prospect parents. When you choose a College for your daughter, you would probably want to know about a programme that excels in scientific topics. The traditional approach to corporate video wouldn’t work, because it’s all about the organisation.
Our journalistic approach to online videos starts with the students. It’s about them. This video connects to students who are considering a switch to Penrhos College, and to parents who – with their young child – are still at the beginning of that whole educational journey. Our team consists of passionate media story-tellers. And that includes the whole spectrum of broadcast journalism, ranging from scripting, interview techniques, directing and producing, all the way to filming with advanced broadcast quality equipment, and editing using the latest video editing software. More importantly, it is based on making video with a sense for detail, with a passion for people and with a talent for authentic storytelling.
The Penrhos College video covers the STEM Program using a broadcast style documentary format, based on authentic interview content. And that’s why it works so well, to engage with the target audience.
Kris Borgraeve
Latest posts by Kris Borgraeve (see all)
- Video Strategies to Grow Your Business - 01/04/2017
- Square Social Media Videos - 27/11/2016
- Videos for the web: 5 basic rules - 29/09/2016