MultiMediaMakers and NovaFM 93.7 produced this feel good BMW ad for the Nova website starring Nova’s Breakfast Announcer Shaun McManus and …a beautiful BMW! Pre-roll ads Production for YouTube has become increasingly important for online marketing. The Pre-roll ads exist in their own little universe. They are added to popular YouTube content, and are less intrusive than traditional TV-advertising.
The reason for that is that Pre-Roll Ads are targeted to a specific audience. Most agencies have understood that the best thing they can do for their customers is to work on consistent, efficient and affordable pre-roll video campaigns. As one of Perth’s leading video production agencies, MultiMediaMakers is proud to be a part of this BMW/Nova campaign. It has set the tone for a new way to look at local targeted online advertising.
With Pre-Roll ads, we stick to our commitment: we thrive on creating content that is authentic, not overly slick and disconnected from our daily realities. Which is why local advertising is something we’re very passionate about. It allows us to think about the receiver, the viewer, and to work on a story that is actually useful for them. In this case, positioning the BMW dealership as unique “north of the river” was part of the story-line and it contained very useful information for those who are new to the area.
What worked really well was the creative synergy with our friends at Nova 93.7. Their breakfast announcer Shaun, combined with some creative scripting and video sfx, resulted in the outcome you can see here.
Inspired? We would love to talk about your video project.
Kris Borgraeve
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