When you are communicating in the Health Industry, your story is very different to traditional advertising. So how can you reach your target audience with corporate videos that inspire credibility? The answer lies in the use of a well-known format, re-packaged and used for corporate communication: the documentary.
When Avita Medical, with Head Offices in the USA, the UK and Australia, asked us to tell the story of their Re-Cell Technology with Professor Fiona Wood at Fiona Stanley Hospital in Perth, we combined journalism and “marketing video” techniques.
The result is a highly effective video giving you the facts, testimonials and a feeling of excitement about the progress of amazing medical technology…made in Perth!
To discuss your Health Industry documentary, testimonial video or corporate video, please get in touch with our consultants.
Kris Borgraeve
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