Training Video Production has long been a very misunderstood service offering in Perth and WA. Because of the mining boom and because “videoing” was long seen as a commodity, many business operators and production companies did exactly that. They produced video as a commodity.
What that means is that your training video production is made by audiovisual technicians. They rock up with a great skill when it comes to making footage. But then how well do they understand your business, your values, your people and your mission?
You might be tempted to think that this doesn’t matter. As long as they rock up, film the plant and add some graphics and music to the edit.
Training video production in Perth has rapidly changed over the last 5 years. With the decline of the mining boom, and the evolution of the digital market in Western Australia, we are now looking at a more mature production culture for videos and animations.
Videos for training purposes are a genre we specialise in. This is how we do it: we use our journalism background to fully understand what your business is communicating. This means understanding your audience, grasping the learnings that you want your viewers to take away when they watch the video. And it means we work side by side with our customers to produce training videos that work.
This video for Patricia, on Extended DMS functionality, trains patent attorneys around the world, who are using Swedish/Australian software that helps patent attorneys organise and retrieve their cases and all related data. The video uses a combination of screen grabs and animation. Animation is useful to illustrate a concept, before we dive into the specifics of a software or tool.
All training video production happens in our Perth based studio, so you have total control over the quality of the end result. Feel free to come and have a chat about how we could build your library of training videos, at very cost-effective rates.
Inspired by this training video example? Get in touch and request a meeting with the team.
Kris Borgraeve
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