So how can you create success on YouTube? If you follow the biggest YouTubers around, you’ll know that YouTube stars Jenna Marbles and Smosh duo Ian Hecox and Anthony Padilla will be the first Youtube celebrities to get their own wax figures in the famous wax museum chain Madame Tussauds. One might say that is the ultimate claim to fame!
Create Success On YouTube
If somebody told me 10 years ago, when YouTube was founded, that you would be able to make a career out of success on YouTube, I would’ve thought “yeah, right!”. Now, it’s a real thing, where people are actually getting famous off YouTube and making a living from it to boot! Now it seems an entire internet celebrity ecosystem has formed and as crazy as it sounds, being a YouTube star is a legitimate career.
This got me thinking about why they are so successful. Why do so many people watch their videos? Then I got to thinking about video content and how they have been able to produce it. These YouTube stars started out on YouTube with nothing more than their own laptop webcam or digital handicam camera. Even with – what we would now consider – old technology they were still producing regular video content, and people were watching it and still are to this day.
People are hungry for video and often many underestimate the power of what a video can do for them. Now, these YouTube stars tour around the world and have masses of viewers queuing up to see them, to hear them talk and to listen to their experiences.
How did they achieve this success on YouTube with their online viewers?
YouTubers excel at optimising the platform they deliver their content on, which in this case, is YouTube. YouTubers now also use this platform to market their own branding.
The other major thing I think it boils down to is: how they present themselves on camera. YouTubers excel at emotionally connecting with their audiences. On camera (and I suppose in reality), they appear as real, everyday people and it feels authentic. It’s this connection that also creates loyal viewership.
Succes on YouTube for business
Now imagine you’re a corporate or business entity, wouldn’t you want to have that same level of connection with your prospects? Wouldn’t you be interested in having a Youtube strategy that positions your brand and generates more clients?
At MultiMediaMakers we can customise a YouTube strategy for you that will help you generate good business! We want to capture that same energy!
We also specialise in optimal on camera performance by talents, so you’ll have a high impact video that captures the personality of your brand in under 2 minutes!
Performance on camera is key, and we can help you deliver that authentic energy so you can build rapport with your viewers!
Start your YouTube strategy today!
Image courtesy of Shutterstock.com
Kris Borgraeve
Latest posts by Kris Borgraeve (see all)
- Video Strategies to Grow Your Business - 01/04/2017
- Square Social Media Videos - 27/11/2016
- Videos for the web: 5 basic rules - 29/09/2016
