Why Pitch Videos Work
Pitch Videos are based on a simple convention between you and your audience. If well made, your video gets your value proposition across in exactly 1 or 2 minutes. Because your video has a progress bar, your audience knows exactly where they are, and how much time they are spending with you.
Additionally, you have a window of opportunity that is slightly different to having them in a room, as part of a larger audience. In the privacy of their own office, they are now watching your message with full attention. Knowing when it’s finished, and that you have really compressed it into 1 or 2 minutes. It’s the new elevator pitch without the need for an elevator.
Kris Borgraeve
Director at MultiMediaMakers
Radio and TV-Director, Master in Audiovisual Arts, Communications Consultant, Journalist and Video Strategist, Kris loves to combine broadcast and online publishing to connect people, brands and organisations.
Latest posts by Kris Borgraeve (see all)
- Video Strategies to Grow Your Business - 01/04/2017
- Square Social Media Videos - 27/11/2016
- Videos for the web: 5 basic rules - 29/09/2016
