Have you ever wondered how Google will know what your video is about? As in, automatically assess its content, and then decide whether to include it in search results? Google has a very powerful tool for that, and it has been developing it since it bought YouTube.
Video Captions on YouTube act as web copy in any search you perform. In other words, the captions you enter with your YouTube video assist your entire SEO strategy.
The lazy way
The easiest – yet not recommended way – is to switch on video captions and let YouTube do the work for you. Occasionally it might subtitle a few words correctly, and most of the time YouTube seems to hear entirely different stories than the ones in your video. For your corporate video, you don’t want YouTube to randomly subtitle your precious content with total nonsense, do you? So I suggest you forget about the lazy way for now.
The proper way
When you manually add video captions or subtitles, your content will also comply with the Government’s accessibility policies, and will help your audience to fully understand every detail of your production, particularly if your audio was recorded in difficult and noisy circumstances or with a particular accent. Now Google will crawl the content of your captions and remember this content as a valuable search result.
We add captions as a Video SEO option for your video, so Google and YouTube work together really well to rank your story as high as possible.
Kris Borgraeve
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