Cartoon style video is quite a popular genre. Hardly surprising, knowing that it has been around throughout film and TV history.
We grow up with them and cartoon style video is also a perfect genre for TV ads. But what are its main qualities in the context of
business communication?
Cartoon style video means phantasy
Animations allow you to add flavour to your brand. Rather than just showing things as they are. And it’s easy to link your brand to a context that would require a big production workflow if you were to do it in “real footage”. So whenever your marketing campaign requires you to add this little bit of extra story, consider cartoon style content.
Animated video gives you control
Other video genres – although we love them – have restrictions. Weather patterns, people’s individual performance in front of a camera, availability of locations and props, to name just a few. Animation only requires clear communication on your brand guidelines, and the static designs elements which the cartoon will be made of. So you’re in the driver’s seat – provided you leave your creative team enough freedom to wow you.
With cartoon style video you’ll stand the test of time
When reality changes, chances are that your simplified little universe, displayed in the cartoon, will still do the job. The basic story and concept can remain unchanged, even when you have a new office fit out, when your entire team has been replaced by even better staff, or when your uniforms have changed from orange to green. Animations set you free from reshooting video!
And they’re just very efficient to get messages across. This one was made for and with Blackburne and we love it.
Els Van de Veire
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