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Portfolio Animated videos for Cancer Council

Animated videos for Cancer Council

Els Van de Veire06/02/2016 Animation, Flat Design

Animated videos work really well when it’s challenging for your organisation to show real footage. Sometimes real footage is too sensitive to be used in marketing content. Or you may find that you can’t show people in a video for privacy reasons.
Whatever the reason, animated videos work well when you want to explain a service or a product without showing it.

Animated Videos: why do they work so well?

1. Animated Videos attract the attention

Here’s a test: switch on your computer or telly and show your kids an animated video for 5 seconds. Then switch it off. What is going to happen? Yes, I think you get the point. It doesn’t change for adults. We love screens and motion on a screen. An engaging animation will hook the viewer and hold people’s attention. It’s hard to ignore because of its unique synergy of sound, motion and bright visuals.

2. They are accessible

The Cancer Council’s example as shown above is a short version of a longer animation video. The extended version doesn’t have a Voice Over and is produced to play in a waiting room. This makes the animation very accessible. People watch the images without having to understand the narrator, and they understand the message. Whether it’s in their language or not, they understand the core of the message.

3. They simplify things

As great as a concept may be, it’s often hard to explain your ideas or product in ‘just’ 2 minutes. A professional animation video enables you to make a complex concept simple to understand. Here’s an example we made for Bradken, a Perth based manufacturer of wear liners for the mining industry with a built-in monitoring system. Heh? Complex enough as a challenge, we thought. Well, watch the explainer video and it will become clear.

Thinking about having your own animated video produced? Call us today: 08 6311 2825 or send us an email. We look forward to meeting you.

About MultiMediaMakers

We are Corporate Video and Animation producers in Perth, Western Australia. We work for small, medium and large organisations. To learn more about us, please read our values or check out the team.

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Els Van de Veire

Els Van de Veire

Creative Director at MultiMediaMakers
Director/Owner, Creative Director, MultiMedia Designer, Journalist and Producer, Els builds on 20 years in broadcast and online media to make the most of every pixel and every second of compelling content.
Els Van de Veire

Latest posts by Els Van de Veire (see all)

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Meet Our Video Strategy Consultants

Meet Our Video Strategy Consultants

Video and Content Marketing Strategies

Content Marketing isn't a buzzword to us. It's a fancy word for publishing valuable information so your prospects trust you. We combine over 25 years in broadcast journalism and 10 years in online media content to build your strategy. We help Schools and Colleges reach out to their communities with powerful YouTube strategies. And we use video journalism to create compelling documentaries for the Health Industry. Our blog is a great Learning Zone for anyone who loves getting inspired on the topic of Video for Business. Enjoy, and please get in touch if you have any questions.

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