Animated videos work really well when it’s challenging for your organisation to show real footage. Sometimes real footage is too sensitive to be used in marketing content. Or you may find that you can’t show people in a video for privacy reasons.
Whatever the reason, animated videos work well when you want to explain a service or a product without showing it.
Animated Videos: why do they work so well?
1. Animated Videos attract the attention
Here’s a test: switch on your computer or telly and show your kids an animated video for 5 seconds. Then switch it off. What is going to happen? Yes, I think you get the point. It doesn’t change for adults. We love screens and motion on a screen. An engaging animation will hook the viewer and hold people’s attention. It’s hard to ignore because of its unique synergy of sound, motion and bright visuals.
2. They are accessible
The Cancer Council’s example as shown above is a short version of a longer animation video. The extended version doesn’t have a Voice Over and is produced to play in a waiting room. This makes the animation very accessible. People watch the images without having to understand the narrator, and they understand the message. Whether it’s in their language or not, they understand the core of the message.
3. They simplify things
As great as a concept may be, it’s often hard to explain your ideas or product in ‘just’ 2 minutes. A professional animation video enables you to make a complex concept simple to understand. Here’s an example we made for Bradken, a Perth based manufacturer of wear liners for the mining industry with a built-in monitoring system. Heh? Complex enough as a challenge, we thought. Well, watch the explainer video and it will become clear.
Thinking about having your own animated video produced? Call us today: 08 6311 2825 or send us an email. We look forward to meeting you.