So what’s your video production budget? What does a good video production budget look like anyway? Every now and then I get the Backburner email. It generally boils down to solid appreciation of the time spent together, followed by putting the entire video strategy on the back burner for reasons that range from too much work to not enough work to fund the strategy. If you are moving back and forth between building a solid online video strategy, and postponing the first step, then consider these 3 important key reasons why it’s worth reconsidering your plans: 1.Video extends the conversation. … Read More

In the old days of MultiMediaMakers (2005) the big debate was: “Do We Need A WebVideo?”. In those days, producing web video content in 5 continents with our then very young new business, I often felt I was a salesperson for YouTube, spreading the word about how this amazing new technology would put web video in everyone’s pocket, also when doing business. A decade later and we’ll all agree on the fact that we need video. Not just to watch a good movie at the end of the day, but mainly to get our messages across and to create exposure. … Read More

Were you Googling for “excellent video production Perth”? Or were you after “cheap and average will do for me”? We’re often tempted to say we don’t do average, and it’s time to explain why we believe in our special value, excellent video production quality. When we catch a flight we would all agree on the importance of having only excellent engineers work on the plane we’re about to board. We would agree that excellent staff in air control towers would help us feel secure that day. So why is it that not all of us choose to portray their business … Read More

So what’s hot and sizzling in regards to effective online Video Marketing trends at the start of this new year? Here’s what I picked up from conversations with the team at the start of our new creative year: What online video marketing trends are worth taking into account? Get Professional Yes, it’s still ok to do your own videos and yes we all have HD cameras in iPhones. But with the explosion of online video content you’ll either upgrade your own skills to stand out and make really awesome home made videos. Or you’ll start to realise that if we … Read More

This is a story about our Perth online marketing industry. And I believe it’s really good news. So you’re in doubt about the importance of video in your online marketing? MultiMediaMakers have launched news style video formats for the web in 2005 and have since been serving dozens of organisations to reach online audiences with regular video updates. Our team of senior journalists crafts stories that respect the attention span of online video viewers. Perth Online Marketing has matured Over the last 5 years, the Perth online marketing industry has matured significantly. With top agencies like Bonfire taking care of … Read More

What’s the difference? Our producers often get a request to do some videoing. It’s an interesting word. It refers to capturing some footage, using a camera to grab a defined timeframe of reality on a memory card. Videoing is often meant just to have and distribute a captured version of a certain reality. A lecture, a product demonstration, or an on-camera statement. So when we say we make videos, what do we mean? It means we use the full spectrum of film language, to use every second wisely. The brains of most human beings are influenced, if not seriously wired, … Read More