Event Video Production is easily confused with a commodity called “audiovisual services”. The difference lies in the details. Do you really need a 2 hr video file capturing the entire event? Or do you need a well made summary that is palatable for your target audience?
We believe event video production is still about telling a story. It’s not about asking your community to sit through 2 hrs of video content after the event. This is why we use television style formats to summarise an event. It could be a dynamic edit, containing the highlights of your event. Or it could be a small documentary, including behind the scenes and making-off footage. Why not even go as far as telling the story of this particular group of students preparing the event?
For this end result you need more than just the accumulation of technical services, or AV services. You need experienced story-tellers, directors and journalists to work out a story-board for your video. They will decide on which sequences to capture, which building blocks (like short interview snippets or segments of a rehearsal session) to capture and how to weave them into a coherent and engaging video production.
The value for this type of event video production content in your School Marketing campaigns is massive. Not only do you build an archive of memorable events at your College, you also create a great tool to engage with your community of students, parents and remote families, prospect parents, alumni, current and potential future staff members.
Give your school production a second life on your website and social media! Let people who were unable to attend the show enjoy the performance as well. And create a powerful memory of the event for all participants involved. MultiMediaMakers captures your school productions and adds interview statements in a punchy edit, for the whole school community to enjoy.
Els Van de Veire
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