Because every project is different. It’s like going to ‘that car dealer’ in Victoria Park asking for the cost of a car. What’s the guy going to say? What car do you expect? It’s the same with video. We’ve made real budget videos, and often they served the purpose, and we’ve made videos in the high-end-budgets, and they served the purpose too. Mind you, they had very different purposes, hence the different price tags. At the end of the day, the real question is: what do you expect the video to do for you? If we get an answer to that, we will always look for your best solution, for a solution that fits your budget and for a solution that will exceed your expectations.