Category Archive

If you’re looking for a Perth Videographer, chances are your search is a tough one. In recent years, if you were a Perth Videographer you would be very tempted to move interstate and look into job opportunities with our national broadcasters or agencies in Sydney and Melbourne. Editing is often misunderstood as a merely technical skill, the ability to find your way around an editing software application. That’s also because some of us have experimented with stitching together footage on a tablet or a computer. Editing is actually applying the grammar of visual story-telling, film, broadcast. And it can be … Read More

This is a story about our Perth online marketing industry. And I believe it’s really good news. So you’re in doubt about the importance of video in your online marketing? MultiMediaMakers have launched news style video formats for the web in 2005 and have since been serving dozens of organisations to reach online audiences with regular video updates. Our team of senior journalists crafts stories that respect the attention span of online video viewers. Perth Online Marketing has matured Over the last 5 years, the Perth online marketing industry has matured significantly. With top agencies like Bonfire taking care of … Read More

What’s the difference? Our producers often get a request to do some videoing. It’s an interesting word. It refers to capturing some footage, using a camera to grab a defined timeframe of reality on a memory card. Videoing is often meant just to have and distribute a captured version of a certain reality. A lecture, a product demonstration, or an on-camera statement. So when we say we make videos, what do we mean? It means we use the full spectrum of film language, to use every second wisely. The brains of most human beings are influenced, if not seriously wired, … Read More

What we mean by Video Interviews When we watch the news we see a wide range of people “being interviewed”. When paying attention it’s easy to see that we only get short snippets, statements or “quotes” from this activity we call interviewing. An interview is a convention to film a conversation with questions and answers, with the interviewee watching away from the lens. The interviewees are keeping the eye-contact with the journalist. Why use video interviews in Corporate Movies? Traditional Corporate Videos used to be clean, slick and almost un-personal. You would see buildings, products, staged aspects of an organisation … Read More

In your search for viral video production Perth, you may be hoping to find a business that can guarantee the viral impact of your next marketing video. I’m going to stop you right there. Although we produce high impact, we are also quite clear about “viral” being a rather vague buzzword that might create the wrong set of expectations. It’s essential to focus on the overall feeling a single viewer will get when they watch your video. Is it an experience you want to share with one or more people? This means we’re aiming for a particular feeling. And that’s … Read More