Have you ever wondered how Google will know what your video is about? As in, automatically assess its content, and then decide whether to include it in search results? Google has a very powerful tool for that, and it has been developing it since it bought YouTube. Video Captions on YouTube act as web copy in any search you perform. In other words, the captions you enter with your YouTube video assist your entire SEO strategy. The lazy way The easiest – yet not recommended way – is to switch on video captions and let YouTube do the work for … Read More
Testimonial Videos
The use of testimonial videos for marketing is a modern version of the good old “word-of-mouth” principle in business. What you are doing is basically amplify the energy of a happy customer. Edith Cowan University wanted to reach international students and asked us to create powerful, dynamic and punchy student testimonial videos. The essence of producing powerful and cost-effective testimonial videos starts with a clear vision on storyboard and key messages. Testimonial videos can be produced in batch, organising a shoot around several of your happy customers, students, users or community members. We then consult you on casting a representative … Read More
Time-lapse Videos
Time-lapse videos are a great tool to show action and progress…without losing time. The simple use of fast-forward footage with a good story seems to create a simple but very powerful emotion when we watch it. Probably because we can now show the process of a complicated activity, like building Elisabeth Quay in Perth, in just a few seconds. There’s something magical about time-lapse video productions. They show us what man can do, in a way we can never see it with the naked eye. Or they show us the miracles of nature when we can see a plant evolving … Read More
Facebook Video Ads Production in Perth?
Local ads on Facebook, including Video Later this year Facebook is to roll out its new “Video Ads” service. And it’s a thin line for the Zuckerberg team, since they are keen to still keep their 1.1 billion users relatively happy while tapping into this unused advertising potential. The new video-ad service will show users 15-second clips on both smartphones and desktops, according to unconfirmed rumours. Some brands will pay over $ 2 million USD per day to show up in your Facebook feed and mine. Now since the rumours started, Facebook engineers have been working hard to come up … Read More
Action Video Clips
Action video clips are a very effective tool to get your message across. Sometimes the smart edit of video footage creates a much bigger impact than traditional corporate videos. That’s because as consumers of film, media content and video, we are used to seeing professional work on a daily basis. Consider the use of action video clips for your online marketing When you start putting together a plan for your online presence, video is a pivotal component. Not having content on YouTube means you may be missing out on conversations, on leads and valuable business deals. So when you first … Read More
Best Length for a Corporate Video Production
Promoting your Perth business with a Corporate Video? So you have decided to, or have been asked to inquire about a corporate video? You may have a feel for video and the script may be ready in your mind already. Or you may be daunted about this important choice: what is the best length for a corporate video production? Where do I start? There is an important link between the quality of your video, and the length. Eating more caviar is more expensive than eating more hamburgers. Yet a small amount of caviar can be cheaper than a pile of … Read More
Video Management: The buzz about YouTube Channels
Why YouTube Channels are growing Until recently, having some content on YouTube was enough to make your business stand out. You ticked the box, had your corporate video there and thought you could sit back and relax. With today’s online business culture, it’s worthwhile checking out YouTube’s new features. YouTube themselves have started to push our “video consumption” in another direction, eager to keep engaging with audiences and to offer their subscribers great video experiences. This is why we no longer use YouTube with just one account linked to one channel. Our business can now have various channels with different … Read More
