A smarter way to capture video at events

Kris BorgraeveCorporate videos0 Comments

To capture video at events has become quite accessible. Experts have flown in, and they are all in one place, so why not capture some of the valuable content and use it for your online marketing? Until recently, the only approach was the “AV Approach”: you would ask your audiovisual supplier to install a camera and capture the entire seminar or the event. The pain? Days after the event, editors would still be milling away hours in the editing suite, assembling bits and pieces into a coherent story. Most probably it would require your presence as a customer, to oversee … Read More

Video Marketing: Increase your conversions by 80%

Kris BorgraeveCorporate videos, Video Seo

video marketing Perth

Video marketing really works! At the end of this article we’re giving you a unique opportunity: our End Of Financial Year Promo, allowing you to start the new financial year with more turnover, clients, students, patients or members (depending on the nature of your organisation).   First, let’s look at some straightforward research on Video Marketing 1. Companies using video marketing get 41% more web traffic from Google searches than businesses without video The video on YouTube is spotted as relevant and useful content. So any page with a video on it is seen as more likely to be relevant … Read More

Why Robin Wright is more than just a multi-skilled pretty face.

Kris BorgraeveCorporate videos0 Comments

robin wright

Let’s talk about multi-skilled talents today. If you’re into Netflix content and TV series, you may have noticed that Robin Wright is very multi-skilled and a really well respected actress. But that’s not the point of today’s post. What caught the attention of our team was her role as a Director. Can an Actress also be a Director or an episode? Well, no research has been done into the measurable impact on quality, now that Actors become Directors in big Netflix series like “House of Cards” or “Lillyhammer”, in which Steven Van Zandt not only grabbed titles for Actor, Director, … Read More

Explainer Video Production: Pitfalls and Howtos

Kris BorgraeveAnimations0 Comments

explainer video production perth

Explainer Video production has become an essential part of the video production industry. Short 1 to 2 minute videos you can use on your website and social media, have acquired their position in the ‘marketing toolbox. Explainer videos can be fully animated, or semi-animated (also called hybrid videos), using some real footage in combination with the animated graphics. Explainer Video Production: The 3 common pitfalls 1. Looking at the whole process as a technical thing The pitfall commonly occurring in large organisations. A video for the website falls under IT because it will go on the website. This is when … Read More

Explainer Videos Explained.

Kris BorgraeveAnimations0 Comments

  If you happen to be launching your own product, your own small business or brand, then you may have had a few conversations on the topic of animated videos, infographics or explainer videos. Some prefer to call them kickstarter videos, or pitch videos. And quite often we’re talking about the same thing. Obviously you want a video that is worth sharing. A video that creates impact with your target audience surely. And, in an ideal world, an affordable production that boosts your brand presence and gives your brand an identity. Now the next element that becomes part of the … Read More

Induction Videos: Ideas. Stories. Impact.

Kris BorgraeveBlog article, Corporate videos, Training Videos

induction video production

Induction Videos are a key asset for your HR team to tell the same story to new staff over and over again without having to set up a real-time presentation with your key managers. In other words: the comfort of just hitting the play button is one of the biggest advantages of using video for your staff inductions. But there’s more: 1. Ideas: Induction Videos don’t have to be boring. When an induction video is all about motivating and inspiring your newly hired staff member, you might want to have a video produced that really touches the hearts. Or, to … Read More

3 hats every business owner should wear

Els Van de VeireBlog article

entrepreneur Perth

Doing what we do we get to know a lot of Perth based business owners. So along that journey we managed to pick up a whole bunch of insights on what businesses lack, in order to be successful. And funnily enough it’s often totally unrelated to the lack of videos on their website:) What we often feel, observe and bump into, are business challenges caused by attitude. As a business owner, it’s essential to face and handle these “right brain” challenges and to make firm decisions to move forward. Apart from working with hundreds of organisations we also experienced a … Read More