When we say we produce videos for schools, people in other industries often have a curious frown on their face. Yet, if you are a Marketing Director or a Business Development Manager in one of Perth’s many private Colleges, you will know that video is an essential tool to reach the community.
Why we love our videos for schools
At MultiMediaMakers we thrive on telling real stories about real people. It has often been said that film and video say so much more than static images, let alone than words. And as professional videographers, film makers and video production experts, we really enjoy using the whole spectrum of our profession. In the documentary style videos for schools, we can do exactly that.
Semi-scripted
The success of our short video “vignettes” is that they are produced following a workflow that is very similar to a TV news workflow. We do our research to start with. This is always about your school wants to share with the community. And let’s be transparent, this is definitely where the marketing message is part of the fabric we use to make a great story. If your school, like Mercedes College in Perth, has strong sets of values that are part of your everyday work, then these values will become an essential part of the scripts we prepare with you. But, building lots of video productions on the authentic energy of real interviews, we prefer not to overdo it when it’s about staging things. That’s why we call it the semi-scripted approach and this is a great example of that format.
What are the most efficient marketing videos for schools?
The videos that work best for schools and their online marketing, are using a professional format, like the news/documentary format we used here. The building blocks are interview snippets and overlay footage, supported by background music and titles or other brand elements. But equally important is the fact that the story is told by the students. Gone are the days when, as a principal, you would simply talk to the community from your little ivory tower or desk. Videos that touch the hearts, are designed around the students. After all they would know best how the school works and what is worth sharing with the rest of the community!
To discuss your school video strategy, please get in touch with our consultants.
Els Van de Veire
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