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Portfolio History: 4 generations at Mercedes College

History: 4 generations at Mercedes College

Els Van de Veire11/04/2016 Education, Video

When we say we produce videos for schools, people in other industries often have a curious frown on their face. Yet, if you are a Marketing Director or a Business Development Manager in one of Perth’s many private Colleges, you will know that video is an essential tool to reach the community.

Why we love our videos for schools

At MultiMediaMakers we thrive on telling real stories about real people. It has often been said that film and video say so much more than static images, let alone than words. And as professional videographers, film makers and video production experts, we really enjoy using the whole spectrum of our profession. In the documentary style videos for schools, we can do exactly that.

Semi-scripted

The success of our short video “vignettes” is that they are produced following a workflow that is very similar to a TV news workflow. We do our research to start with. This is always about your school wants to share with the community. And let’s be transparent, this is definitely where the marketing message is part of the fabric we use to make a great story. If your school, like Mercedes College in Perth, has strong sets of values that are part of your everyday work, then these values will become an essential part of the scripts we prepare with you. But, building lots of video productions on the authentic energy of real interviews, we prefer not to overdo it when it’s about staging things. That’s why we call it the semi-scripted approach and this is a great example of that format.

What are the most efficient marketing videos for schools?

The videos that work best for schools and their online marketing, are using a professional format, like the news/documentary format we used here. The building blocks are interview snippets and overlay footage, supported by background music and titles or other brand elements. But equally important is the fact that the story is told by the students. Gone are the days when, as a principal, you would simply talk to the community from your little ivory tower or desk. Videos that touch the hearts, are designed around the students. After all they would know best how the school works and what is worth sharing with the rest of the community!

To discuss your school video strategy, please get in touch with our consultants.

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Els Van de Veire

Els Van de Veire

Creative Director at MultiMediaMakers
Director/Owner, Creative Director, MultiMedia Designer, Journalist and Producer, Els builds on 20 years in broadcast and online media to make the most of every pixel and every second of compelling content.
Els Van de Veire

Latest posts by Els Van de Veire (see all)

  • 3 hats every business owner should wear - 07/04/2016
  • How to write a great YouTube video description? - 03/02/2016
  • How to write a great YouTube video title? - 27/01/2016

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Meet Our Video Strategy Consultants

Meet Our Video Strategy Consultants

Video and Content Marketing Strategies

Content Marketing isn't a buzzword to us. It's a fancy word for publishing valuable information so your prospects trust you. We combine over 25 years in broadcast journalism and 10 years in online media content to build your strategy. We help Schools and Colleges reach out to their communities with powerful YouTube strategies. And we use video journalism to create compelling documentaries for the Health Industry. Our blog is a great Learning Zone for anyone who loves getting inspired on the topic of Video for Business. Enjoy, and please get in touch if you have any questions.

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