Voxpop Interviews are a classic TV format. “Vox Populi”, or the voice of the people as the old latin expression calls it, are a technique to capture and collect short snippets representing the voice of the people in a media context.
When used wisely, this format gives you really fresh and journalistic content that stays away from traditional marketing spin and corporate speak. Voxpop interviews can bring you that extra bit of credibility because the video is produced away from your corporate boardrooms, close to the people, your target audience.
It’s a proven format, used in broadcast and available for your organisation if you want to add a touch of reality to a story, engaging with the people that matter to your organisation.
Voxpop interviewing is a journalistic format and is best executed by a professional. At MultiMediaMakers, our senior reporters have produced hundreds – if not thousands – of national and international TV news reports and will guarantee a professional outcome for your project.
The format can even be used at your event, and edited on the spot, to be integrated in a presentation, or in an event keynote speech. Please get in touch with the team to discuss your customised voxpop or roving reporter package.
Els Van de Veire
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