You’re probably aware of the power of “word of mouth”. One of the best boosters for sales processes is when others confirm the value you’re bringing, in their own words and with authentic energy. Harnessing that in video is a killer strategy to communicate with your website visitors. The energy of a testimonial helps to convince people that it’s a good idea to be in touch.

This particular example is all about employer branding or recruitment marketing. In this case the video helps to guide visitors towards the call to action: it’s about them contacting the WA Department of Health as a financial graduate. We have produced a package of 3 videos using the power of testimonials for the Department.

Inspired by this recruitment testimonial example? Get in touch and request a meeting with the team.

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Els Van de Veire

Creative Director at MultiMediaMakers

Director/Owner, Creative Director, MultiMedia Designer, Journalist and Producer, Els builds on 20 years in broadcast and online media to make the most of every pixel and every second of compelling content.

Latest posts by Els Van de Veire (see all)

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