Real Estate Videos that convert are based on making the most of the viewer’s attention. We know that the audience of a real estate video has already made one decision: to click the play button.
What that tells you is that they’re not totally indifferent to the concept of investing in real estate. More even, your brand has already hooked them up until this essential moment, during which they
decided to spend even a few more seconds, maybe minutes, on your web page. That hard work – let’s be honest – is often the consequence of a good digital strategy and a professional website, combined with
some serious marketing efforts.
Real estate videos are more than just a fancy gadget
The real estate videos that convert well, are the ones that use all the building blocks wisely. What do we mean by that? A video can be made of one element. This is when you take out your smartphone, walk through
a property and upload the one sequence to YouTube. Cheap as. Ready in no time. And honestly, for certain types of real estate projects, it might even do the job. But the example above is made of different DNA.
We design the story so each frame is well thought of. We use the various layers that video offers, to tell the story. The actual vision, supported by licensed and appropriate background music, audio sfx, and
overlay keywords and graphics. This is what makes viewers stay longer. Why? Because the “grammar” that is used, ticks a virtual box in their mind. This is professional. And because the video looks professional,
what do you think their thoughts are going to be about your Real Estate Agency or Development Business? Right.
Let’s talk about your high impact real estate videos
So come and talk to us about Development and Real Estate Videos that convert. Just like you’d know your way around designing amazing properties, we know how to make awesome videos.
Click the contact link and let’s have a coffee to explore how your next project can be a winner in terms of conversions.
Kris Borgraeve
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