Kinetic typography videos are real multi-media stories. Copy, images and music work together to tell the story. You’ll often hear them being referred to as “motion typography”, and it’s a great format for business videos because they give you control and freedom to get your message across.
Some of these typography videos will have a powerful mix of well scripted copy or keywords, animated icons and imagery, so the story is shared by touching different parts of our brain.
So when do you use this format?
Kinetic typography is being used in numerous industries and for a variety of reasons. When your purpose is to educate, typography works well because it engages with your audience.
When your mission is to explain facts, statistics or data, the mix of copy and motion is just perfect to simplify and explain things.
The format also works well when businesses have a content marketing strategy in place. This example was produced for the Government of WA, Department of Health, to support their sexual health campaign. The clip is part of a package of 4 typography based videos.
Want to watch some more examples? Go to Healthy WA and watch the other kinetic typography videos we have produced for the Department of Health.
Inspired by this example? Get in touch and request a meeting with the team.
Els Van de Veire
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