When you’re part of an organisation, a company or a not for profit, you’ll be familiar with annual reports, communicating the key accomplishments and data to stakeholders, sponsors, staff, volunteers and board members. And you’ll also know that the time and energy spent on these documents rarely leads to any impact.
Organisations who want this hard work to create some lasting impact are now communicating annual results through an infographic video. When done right, explainer videos help your organisation communicate better. And they engage at a deeper level with your stakeholders.
So what do we mean by doing it right?
Focus on 2 or 3 Important Data
Traditional annual reports are lengthy written documents that overwhelm any reader with information. Organisations who choose to now use a video, are often tempted to cram in every piece of information they can find in the printed version. That’s not effective, and only the essential data should make it into the infographic video. Stakeholders just want to see the overall impact and they like to know where their money went.
Align the infographic With Your Existing Design Elements
Consistent use of visual elements is key, so your audience feels it’s still your brand in action. When you choose a production company to make an explainer video, make sure you discuss the project extensively with the producer. Check that they clearly understand what the final product should look like. The conversation happens face-to-face, and it’s important that key stakeholders are attending. Only then will you have clear communication from the very start leading to a great result.
Turn the Negative into a Positive
Making a loss is not always bad news. The loss might be caused by huge investments to make the company or organisation grow. In the above example, our copywriters have turned the negative into a positive.