Testimonial videos are a great investment for any organisation that wants to boost credibility. In this day and age it’s the digital version of word-of-mouth. What you do is simply capturing and amplifying the story of a good client. It’s important to know why you want testimonial videos, before you start looking into how you can get them produced.
The pitfall is, to only focus on it as a commodity. Because your competitor has one. Because your marketing guru told you to. We believe it’s best to fully understand what a testimonial video actually does for your business, before you make choices about how and where.
Please bear in mind that it’s not about putting a client in front of a camera and have them express how great you are. It’s all about capturing authentic energy, real enthusiasm, and energy that hooks the audience. Testimonial videos should be built on credibility that can be felt, not credibility that is staged and read off a paper.
MultiMediaMakers have been producing professional testimonial videos in Perth for years, based on our journalistic approach, and creating real interview content. This is just one example of a series of videos we produced for ECU (Edith Cowan University) to add the power of testimonial video to their marketing toolbox.