An explainer video is often the one format that can do your brand justice, when you are pitching a concept. All you get is 1 to 2 minutes of someone’s time. And the impact can be massive.
They either want to know more and have an in-depth conversation. Or they don’t.
Explainer videos come in all sorts and levels but here’s our main recommendation for anyone who represents a serious business organisation: consider the outcome, the Return on Investment you are after. Take a moment to reflect on what this video is going to do for you. Then decide if you want it to look like it has been pulled together by a 12-year-old on a rainy Sunday afternoon…or if you want it to do the job, secure that business meeting and get you a business contract.
At MultiMediaMakers we take the format of “explainer video” very seriously. For starters, all concepts and scripts are produced by qualified, experienced and internationally recognised broadcast journalists with a proven track record. They assess your information, analyse your key messages, summarise your story and then come up with a creative idea to visualise and summarise. That in itself often gives our customers a great level of satisfaction.
Obviously the design of customised elements, and the creation of your explainer video just like we have story-boarded it, is another important part of the process. All driven by our core team of creatives here in Perth and executed with great attention to detail.
So please get in touch to discuss your next Explainer Video. We will be happy to share some more unpublished recent work with you to get the conversation going.