The “animation with footage” format is giving you the best of both worlds: you get the benefits of an explainer video, because the animation shows a concept in action. And you get the benefits of video footage because you can make it more personal, and link it to the local context.
For BankvaultOnline.com, we produced an animation with footage of the actual product demonstration. The animated sequence is all about explaining and clarifying the concept to a Bankvaultonline.com prospect. And the footage shows us this is a real business, not just a concept.
Animations with footage have another big benefit: because of the location-bound nature of the footage, you’ll probably choose a local provider in Australia to work with, over an overseas alternative. The benefit is simple. We can just talk to one another. Have a coffee, discuss the concept, create the story-board together and work on the video in the same room. For many businesses, having a producer of animation videos here in Australia has proven to be a big added value. After all, animation videos are a communication product and the last thing we want is unclear communication, right?
If “Animation with Footage” is your favourite format, please come and have a chat to our friendly team. We will be happy to explore what the best option can be for your brand.