“Awareness Video” is a relatively new concept. Over the last 10 years, with online video becoming the dominating global media format, it has become increasingly important in Marketing and Communications.
Our feelings are a great barometer when we are watching film and video. If there is no feeling, then we’re mainly just digesting information and we all know that as human beings we then get bored. So whether it’s TV news that you’re watching, or a documentary, or an ad…there’s always something happening in the “feeling” department.
That’s why when you are on the other side, as a Business Executive or a Marketing Director, adding some feeling to a video is always a good idea. Feelings tell us we care about something, that perhaps we are willing to change our point of view on a topic. So when you want to create an Awareness Video, it’s good to focus on triggering some authentic emotion or feeling.
Parkinsons’s WA in Perth definitely knew what they were after, and contacted MultiMediaMakers to produce a powerful, surprising, creative and short Parkinson’s WA Awareness Video.
They are the kind of videos that cause the occasional goose bumps. That goes for the audience and it goes for the team that created it. Looking forward to a chat about your creative video story. So please get in touch and let’s explore how a creative awareness video can change your brand.
Els Van de Veire
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