For the Cisco Live Conference in Melbourne, Amcom chose to have us produce an animated video, to attract visitors to their massive and colourful exhibition booth. In general, 3 good reasons to choose animation are:
1. Appealing content
An animation always attracts the attention. It’s visually compelling, conveys a simple and modern look, and it attracts people to stop and watch.
2. Muted audio
If you want to avoid the problem of your booth staff going nuts, you can have an animation looping with muted audio. This is more challenging with a traditional corporate video and would require captions. Animation tells the whole story and doesn’t need the audio track to hold the attention and get information across.
3. Consistence
When created well the animation is totally in line with your brand style guidelines. So every second of the video represents and positions your brand in a very dynamic way.
At Cisco Live in Melbourne these core strengths of animation video worked together really well.
So when you’re preparing your presence at a large conference, and you’re looking for visual ideas to make your booth stand out…
Els Van de Veire
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