What we mean by Video Interviews
When we watch the news we see a wide range of people “being interviewed”. When paying attention it’s easy to see that we only get short snippets, statements or “quotes” from this activity we call interviewing.
An interview is a convention to film a conversation with questions and answers, with the interviewee watching away from the lens. The interviewees are keeping the eye-contact with the journalist.
Why use video interviews in Corporate Movies?
Traditional Corporate Videos used to be clean, slick and almost un-personal. You would see buildings, products, staged aspects of an organisation and sometimes even professional actors simulating a process.
MultiMediaMakers introduces the use of real, authentic interview statements to liven up your online video content. Can you imagine how much more effective an authentic video will be to talk about your organisation?
Five simple reasons why Interview formats work for online video
1. Trusted format: We apply the same visual language TV News and Documentaries use all the time.
2. Engaging: Because we show real people, we engage with our audience instantly.
3. Context : Hearing real people talk about your organisation adds flavour and texture to your information.
4. Connection: The interviews make your business more personable and approachable.
5. Rhythm: The combination of interviews and narration increases the pace and dynamic feel of your message.
Experience and skills needed for effective video interviews
At MultiMediaMakers we pride ourselves in supporting the people in your organisation to be fully present in front of our cameras. Our Directors/Camera Operators are trained professionals with years of broadcast experience, and they know how to help you deliver your message.
Case Study
This video shows how we interview Graduates about their experience at Penrhos College. The authentic content becomes a unique document, breathing the customer’s values and telling much more than the story of a Graduation.
Kris Borgraeve
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