A Pitch Video can make a big difference
Why is video such a powerful tool to pitch your new business idea? Simply because it’s the most compressed packaging for your story. And you will agree that a good story is often the best introduction to a good conversation, which could lead to a relationship, and that relationship could make a big difference.
So here we go. The three secret ingredients of a good pitch video, that will help you convince investors, raise capital and live happily ever after:
1. Video is short
Except when you are a stubborn client insisting on a 10 minute investor pitch video…we will strongly recommend you otherwise. We will urge you to buy less. Minutes that is.
Why? Don’t we like our job? Don’t we believe that more video is good for all of us? The answer is no.
Less video…is more…It’s more impact, more compressed use of story-telling techniques. Your dream investor has more to do than to sit through long videos. Her attention span isn’t longer than the proven attention span for online videos, which sits between 45 and 90 seconds depending on age, motivation and the amount of other pitchers that have found their way to her inbox that morning.
2. Video is mobile.
An investor pack with a video travels long distances, and the video can easily tell the whole story, in a Linkedin message, or as a link in a short email. You can easily share your video with potential brokers, investors, or public relations experts around the world and attract the right people for your next round. In other words, video is the perfect conversation starter and – as one of my favourite mentors taught me a while ago – the more conversations you have the more chances of doing business.
3. Video serves left-brainers and right-brainers.
Because video story-telling is so multi-layered, and because of the nature of video production and animation or infographics, video talks both to our left-brain and to our right-brain. The left brain digests information, understands a concept and judges the quality of the opportunity (as an investor). The right brain connects to personality, style, tone, and to the visual information that is presented. And did you know that 93% of our brains is processing visual and tone information, while only 7% of our brain capacity is digesting words? This is something I love to share with anyone who sends me pages and pages of draft script content.
So long story short: pitching your concept and convincing your potential investors can become very simple using a powerful infographic, an animation or a short pitch video.
Please get in touch to talk about your next investment round and your pitch video.
Sometimes the pitch tells an entire brand story. It positions your brand, and makes your audience more receptive, before you explain your investment opportunity with graphics, facts and figures.
Kris Borgraeve
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