Video strategies for Schools

Kris BorgraeveBlog article

MultiMediaMakers is the Australian expert in Video Strategies for Schools, Colleges and Universities. Our Strategies include editorial consultancy, workflows for highly effective production within your organisation and video distribution solutions specifically aimed at the Education Industry.

The above example is a video that engages with a school community via the website, social media and YouTube.

Why look into video strategies for schools?

Your Enrolments and Admissions depend on individual choices and online search is part of that process for most prospects and their families. It has been proven that video content is by far the most effective type of online content. So it’s important to control the conversation on YouTube, with professional content that is in line with your College’s overall positioning.

Step 1: The Consultancy

We start with an in-depth assessment of your Marketing Objectives. From more enrolments in Y1 or Y7, to re-positioning your brand or engaging more with alumni.

Step 2: The Editorial Plan

Like a TV Newsroom we help you select moments, angles, story-lines and key messages to make sure your year in video gives an insight in your School’s everyday life.

Step 3: A customised Format

We create a format that is unique to your College. And we set up a workflow with your management team, minimising the impact on their roles and use of time.

Step 4: Education

When we implement a Video Strategy we train you on the basic mechanics of news style video production so you can excel and have fun as a co-producer.

Step 5: Time to Broadcast

We take care of your YouTube channel and other video distribution platforms, aiming for maximum impact and ROI so your ratings go through the roof!

That’s just a very brief summary of a topic that we’re very passionate about. So let’s catch up for a chat to lay the foundations for your Schools’ Video Strategy!

Kris Borgraeve

Kris Borgraeve

Director at MultiMediaMakers
Radio and TV-Director, Master in Audiovisual Arts, Communications Consultant, Journalist and Video Strategist, Kris loves to combine broadcast and online publishing to connect people, brands and organisations.
Kris Borgraeve

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