What would it mean for you to have more business coming in?
Would you appreciate the flow of more high quality business leads into your business? More phone calls, more ideal customers, more people you can serve with your unique business or organisation?
Video helps, in ways you may not have considered yet. And that would mean you’re missing out on an opportunity to engage in a better way with your potential customers. At MultiMediaMakers, we’re always keen to produce video content that helps our customers achieve their objectives.
Video in an ever changing multi media world.
It’s good to check on your current perception of online video. Did you know that 9 out of 10 consumers say that web videos are helpful, when they are making up their minds about a buying decision? Did you know that 1 in 3 Australians watch at least one web video every week, and that the number is growing every year?
Your web designer will have told you that on-site video helps your website rank higher on search engine results pages. In other words : Google (owner of YouTube) loves it when you have videos on your website and ranks you higher for that.
The main reasons to start using video on your website:
1. A video on your site retains your visitors for longer periods of time
2. A video engages with your audience and combines information with a touch of emotion.
3. A marketing video improves your site’s performance with search engines.
4. A video on your site allows you to get your potential customer’s attention and guide them to a call-to-action.
5. Videos on YouTube get picked up by YouTube users who search for your niche or specialty.
What choices can you make to guarantee that your video production works for you?
First of all, make sure you have an awareness of quality when you discuss video. Would you trust your butcher to do your plumbing? Or your insurance agent to fly you to Bali? In other words, make sure the profession of the person in front of you is really related to producing high end quality content.
Video is more than a technical job. It’s more than photography and videography. Video is story-telling, and YouTube standards are changing, even if we can all upload content straight from our smartphones to the web. Always check that you’re not working with just a random camera operator, who has no training or experience. Also consider that a director, journalist or producer, is someone who really understands your story, your organisation and your communication.
The example below shows journalism and marketing in action. It’s powerful story-telling, to hook visitors to your website, so they understand your organisation and they feel your core values through every sequence.
For a video like this one, or like the many other formats in our portfolio please get in touch today.
Kris Borgraeve
Latest posts by Kris Borgraeve (see all)
- Video Strategies to Grow Your Business - 01/04/2017
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